A. In the 1960s, Takeshi Ida, founder of Sanyo food, traveled around Japan to taste ramen for inspiration. One day, he made a fateful encounter in Ramen Alley in Sapporo, Hokkaido. After, he wanted to share this taste with customers all over the country with instant noodles. He named the product “Sapporo Ichiban” to express the praise of the most delicious ramen in Sapporo. This product has been a huge hit and continues to be loved by many customers.